When you live in California you have the benefit of buying fresh, locally grown produce at a nearby farmers market or in your favorite grocery store. Being so close to the fields where broccoli, romaine lettuce, spinach, cantaloupes and hundreds of other crops are grown makes all the difference in the quality and freshness in the food we provide our families. But there’s another big benefit to buying California produce right here in California and that’s price.
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| Romaine lettuce field in Imperial Valley, CA |
On February 9 in Los Angeles the price of one bunch of broccoli was $1.24. In New York that same bunch was $2.33. Romaine lettuce is an even better deal. The Los Angeles price was $1.07 while in New York you would have to shell out the same $2.33 that the broccoli would have cost. Prices in Chicago and Atlanta, although not as high as those in the Empire State are still significantly more than they are in sunny SoCal. Prices for most other fresh fruits and vegetables reflect the same disparity between east and west coast.
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| Broccoli ready to be harvested in CA's San Joaquin Valley |
So take heart, eat healthy and enjoy the fact that California produce is not only good for you, its good for your wallet, too!
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